Maciek Klimowicz: Wine SEO Specialist & content strategist
Got wine? I make it visible.
I’m Maciek Klimowicz (pronounced magic), a wine SEO expert who started as a wine writer.
I spent over a decade reporting from vineyards worldwide. Then I noticed something frustrating: brilliant wines disappearing online while mediocre ones rank top of page one.
SEO can solve this, but most digital agencies can’t tell a Riesling from a Rioja. And most wine professionals don’t have time to learn SEO. I know both — from the cellar to the glass, and from Google’s crawlers to AI search results.
How I got here
I started as a wine journalist, reporting from wine regions across California, Switzerland, and Germany. I covered high-end trade events including the World’s Best Sommelier competition in Tokyo. Everywhere I went, I saw the same thing: brilliant wines that nobody could find online.
So I learned how search engines work. I joined an award-winning SEO team at a major UK publisher, where I built the technical SEO foundations I still use today. This became the basis for the specialized wine SEO services I provide to wineries and importers.
I never left the trade. I now work at Majestic Wine, the UK’s leading retailer, where I watch customers search, compare, and decide what bottles to buy every single day. That’s not theory. That’s how I know what actually moves people from Google to a wine purchase.
I share my insights on wine SEO at The Line, where I track how AI and search are changing the way people discover and buy wine. It’s how I stay current as a wine SEO expert. It means the advice I give clients reflects what’s happening now, not what worked two years ago.
I understand what makes a bottle stand out — and how to make it visible to the right people.
What I do
Why great wine stays invisible online and how I fix it
Wine SEO Strategy
You know your wine. You don’t know why Google keeps sending customers to your competitors instead. I work out exactly what’s holding your site back and show you where to focus first.
Technical Optimization
Your site might look great but still be invisible to search engines and AI. I audit what’s broken, explain it in plain English, and give you a clear fix list. Read my wine SEO insights at The Line.
Content Creation
Most wine content sounds the same. I rewrite yours so it reads well, ranks well, and actually sounds like you. Want to see how I can help? Explore my wine SEO services.
Why this works
I’m a wine SEO expert who knows wine, knows search, and knows your customers.
I know wine I spent a decade as a journalist and editor. National Geographic Traveller and Poland’s first Master of Wine recognised my work. I am WSET-certified with a Capstone California Advanced qualification. I know what actually matters about a wine and what to cut.
I know SEO I was part of an award-winning SEO team that delivered 1.59 million sessions and over 2,500 transactions for a global brand. I use site structure and search intent to turn visibility into sales.
I know your customers I work on the shop floor at Majestic Wine every week. I watch real people pick up bottles, read labels, and decide what to buy. That is not a case study. That is Tuesday.
Ready to get your bottles moving?
Let’s start with a conversation.
Not ready to talk yet? Explore my wine SEO services or get the latest insights in your inbox first.