technical Wine SEO Audit
Make sure your bottles are easy to find
I audit your technical SEO to find the barriers preventing people from discovering your wines. You get an in-depth technical wine SEO audit and a practical strategy to fix your site and reach the customers you are currently missing.
Turn search results into sales
A great wine website needs more than good looks to rank well. If your technical foundations are weak, your best wines are invisible to the people searching for them.
Search engines favour sites that are fast, logical, and easy to crawl. When yours is optimised, you stop losing traffic to competitors. I perform a technical wine SEO audit to find these hidden roadblocks and give you a practical plan to get found.
How I help you rank
I perform an in-depth SEO audit to ensure search engines understand your website and prioritise it for your customers.
Technical Health
Your website’s technical foundation determines if search engines can find you. If your site is slow or poorly structured, you lose potential sales to faster competitors.
What you get
- Speed and Performance: I audit your site loading times and mobile responsiveness to ensure a smooth experience for every visitor.
- Site Architecture: I review your internal links and navigation to make sure Google can easily find and index every bottle you sell.
- Crawlability Check: I identify and fix broken links or technical errors that prevent search engine bots from reading your content correctly.
- Security and Standards: I verify your site meets modern web standards, ensuring a safe and professional environment for your customers.
Search Logic
Most wine websites fail because Google can’t make sense of them. I fix your site architecture and evaluate your local wine SEO, so Google understands what you offer.
What you get
- Silo Structure Strategy: I organize your content into logical categories, such as regions or wine styles, to build topical authority and improve ranking.
- Keyword Mapping: I align your pages with the specific terms buyers use, ensuring you show up for high-value searches rather than generic phrases.
- AI Visibility Prep: I structure your data, so AI models accurately recognize your expertise and recommend your business to users.
- Schema Markup: I implement technical code that tells search engine crawlers exactly what your pages represent, from product listings to expert reviews.
Content Gaps
Google prioritises websites that consistently prove their expertise and relevance. I identify exactly where your content is failing to meet user intent or falling behind the competition.
What you get
- Competitor Content Audit: I analyse your rivals’ websites to find the specific topics and keywords they are winning so you can reclaim that traffic.
- Topic Authority Mapping: I pinpoint missing information, like region guides or tasting notes, needed to convince Google you are a trusted source.
- Search Intent Analysis: I review your pages to ensure you provide answers customers are looking for when they search for your services or wines.
- Performance Reporting: I provide clear data on how your content is ranking and where we need to adjust strategy to stay ahead of market shifts.
Wine knowledge meets technical SEO
I am Maciek Klimowicz. My background working on high-traffic SEO teams allows me to look past cosmetic web design and diagnose the hidden crawl errors, broken indexing loops, and data issues that cost you sales.
- Technical Results: Part of an award-winning SEO team that delivered 1.59 million sessions for a global brand. I use site architecture and search intent to drive visibility.
- Editorial Authority: A decade as an Editor-in-Chief and lifestyle journalist. My reporting was recognized by National Geographic Traveller and Poland’s first Master of Wine.
- Trade Insight: WSET-certified and Capstone California Advanced holder. I work at Majestic Wine every week and see how customers search and buy in real time.
Wine SEO audit in 3 steps
1. Analyse & Inspect
I perform a deep dive into your website’s technical health and site architecture to find the specific errors holding your rankings back.
2. Identify & Map
I align your content with user intent and map out the keywords your competitors are currently winning, so the right buyers find your wines first.
Review & Fix
You receive a clear report on exactly what to fix and in what order, plus a practical roadmap to maintain your rankings and stay ahead of your competitors.
From £450
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