Maciek Klimowicz

Wine SEO specialist and WSET-certified professional. Founder of A Wine Line. A decade writing about wine, and hands-on experience working in the trade. I understand what your customers search for and how to get your business in front of them.

Joined: 03/13/2026
Articles: 11

Insights

How to Redesign Your Wine Website Without Losing Google Rankings

Redesign your wine website without losing traffic. Map redirects, protect vintage archives, and keep your rankings.

Maciek Klimowicz
07/16/2026

Insights

Wine Business SEO: 9 Sheffield Venues Audits and What I Found

Computer displaying a wine seo audit graph and a glass of wine

Real data from wine business SEO audits reveals the same patterns blocking visibility across the board—and the same opportunities.

Insights

How to Get Real Google Reviews for Your Wine Bar or Shop Without Getting Banned

A Hand Holding a Phone With 5 Wine Glass Icons Illustrating Google Maps Reviews Strategy for Wine Bars and Bottle Shops

Google lets you ask for reviews, but the rules are stricter than most wine businesses realise. Here is how to build a wine shop or bar review system that works.

Insights

Wine List SEO: Why PDF Menus Make Your Wine Bar Invisible (And How to Fix It)

Wine List SEO: Wine bar menu as PDF is not visible to search engines.

Your wine list is on your website, but if it’s a PDF, Google can barely read it. Here’s why that quietly kills your wine bar's footfall and how to fix it.

Maciek Klimowicz
06/10/2026

Insights

Sheffield Wine Week: Turning Festival Buzz into Wine Bar Bookings

Wine events like Sheffield Wine Week introduce you to new customers. Here is how to make sure they come back the following week.

Insights

Why Your Wine Shop Is Invisible on Google Maps (And How to Fix It)

Many independent wine shops are invisible on Google Maps simply because of a few fixable mistakes. Here is what is going wrong and how to sort it fast.